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Representing Wine, Spirits and Beer products in the GTA East as a third party field representative
Independent, Experienced Professional Services
Helping you increase product sales in LCBO and other retail channels
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My Services
LCBO/Grocery Channel
  • 20 plus years of solid distribution growth for the brands I represent

  • Comfortable and knowledgeable in both category and vintages in sales, staff tastings and educational seminars

  • Professionally manage your brands facilitating product awareness with both category and vintage staff, influencing correct inventory levels, correct shelf placement, and the development of strategies to grow distribution and ad hoc merchandising

  • Accurately communicate brand activities to supplier partners

  • Merchandising

Restaurant & Hotel Staff Training
*** An Informed Staff Sells More Wine ***
Restaurant Wine 101 Training – Increase your wine margins with this informative and engaging 1 hour session for your staff
This Exciting and Fun One-Hour Session Includes:
  • 6 popular wine varietals for sampling
  • Food to be paired with the sampled wines
  • Basic wine principals which include the various wine regions, new world versus old world wines, tasting process and flavour profiles
  • Basic rules of bottle opening and table presentation
  • Upselling from BTG to BTB
  • Importance of good stemware
  • Staff takeaways including handouts and prizing

    After this session your staff will be empowered to sell wine confidently. This will increase your sales!
Engaging and Fun Private Wine Tasting Parties or Corporate Tastings
*** Minimum 8 people - Approximately 1 hour ***
I provide 6 wines or you can choose your own, finger food for pairing and stemware. In addition, I will prepare printed wine placement mats with a brief description of each wine and room for tasting notes.

Discussion will include basic wine principals and share some common wine terminology. We will explore Old World vs. New World wines and note how the same grape grown in different areas can be so vastly different in taste and style.

The tasting will include using all 5 senses and sensory development. The tasting should provide you with an understanding of the various wine regions, grape varietals and flavour profiles.

Cost will be determined based on wine choices & prices. For gatherings larger than 8 or corporate rates or outside Durham Region please contact me for a quote. You can customize your tastings if you wish to have alternate or additional wines and or food.
About Me
My name is Cristina Speciale, I am an experienced professional in the wine and spirits industry with over 20 years of experience calling on the LCBO/Grocery and On Premise channels. The territory that I cover includes Districts 8, 17 and 20 which is the Pickering to Belleville corridor and the Kawartha region.
Contact Me
Phone: 289-404-4507
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I am a third party field representative
Some of my customers said this about my services...
Cristina, I have worked with you for many years and now 6 years as an independent sales representative. You are an amazing sales rep and an amazing person. Well done... (Linkedin celebration on my 6-year anniversary date as an independent)
- Mike Thornington, District Manager at Liquor Control Board of Ontario
We have collaborated with Cristina for the last couple of years. We are extremely happy with the passion, knowledge and her efforts dedicated to support our brands in market. We would recommend her services.
- Lydia Schaverien & Emma Herlihy, Boldworks Corporation
It is our pleasure to recommend Cristina Speciale to those looking for field sales representation in the beverage alcohol industry. Cristina offers to our company and others professional services as a third party field sales representative in the beverage alcohol industry. We at EPIC are very happy to have her representing our products to clients in her region. She learned our portfolio quickly and immediately started delivering results both at retail and on-premise. Cristina has strong customer relationships and is making a difference. She has a can-do attitude and is always a pleasure to interact with.
- Kevin Lynch & Daphne Christie, Managing Directors, EPIC Wines & Spirits
Cristina is a consummate salesperson -- personable, organized, expert on her products and aggressive. We have had nothing but success with her shepherding our brands in one of the world's most competitive retail environments.
- Dan Rabinovitch, Azureau Wine Agency
Cristina's organized approach and energetic style has been a complete advantage for our agency. She supports and implements our plans and represents our products with professionalism and insight. Her competence and experience is helping to create new opportunities for us. Cristina is a valued member of our network.
- Fiona Burke, Terra Firma Brands
Speciale Wine and Spirits delivers unparalleled expertise, enthusiastic brand knowledge and customer service unlike any other.
- Vince Biscardi, Majestic Wines